AI Insights · Timothy · April 2022
Top Fashion Games on iOS in Russia: Q1 2022 Performance
Discover the performance trends of the top 5 fashion games on iOS in Russia during Q1 2022, including weekly downloads, revenue, and active user metrics.
During the first quarter of 2022, the top 5 fashion games on iOS in Russia showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their trends.
Love Fantasy: Match & Stories experienced fluctuations in weekly revenue, peaking at around $150 in late February. Weekly downloads showed an initial rise, reaching a high of about 20K in mid-January and late February, before declining to approximately 5.7K by the end of March. The active user base started at 24.6K and saw a decrease to around 9.4K by the end of the quarter.
Hair Challenge had a relatively stable weekly revenue, mostly around $30-$50, with a notable drop to $3 in early March. Weekly downloads began at around 13.9K, peaking at 15.4K in early January, and then decreased to about 7.1K by early March. Active users remained strong initially at around 38.6K, peaking at 41.7K in late February, but saw a decline to 24K by the end of March.
Project Makeover demonstrated a significant drop in weekly revenue from approximately $27K in early February to $5.8K by the end of March. Weekly downloads showed a peak of about 15.8K in late January, followed by a decline to around 3.7K by the end of March. Active users had a consistent presence, starting at 63.2K in early January and maintaining around 63.9K by the end of March.
Acrylic Nails! maintained steady weekly revenue, ranging between $37 and $116 throughout the quarter. Weekly downloads started strong at around 17.7K in early January but gradually decreased to approximately 3.8K by the end of March. Active users began at 10.3K, remained relatively stable, and concluded the quarter at around 4.5K.
Lily Diary saw a decline in weekly revenue from around $177 in late December to about $17 by the end of March. Weekly downloads fluctuated, starting at approximately 10.6K in early January, dropping to 5.1K in February, and ending around 5.9K in late March. Active users showed a decline from 90K at the beginning of the year to around 72.9K by the end of March.
For more detailed insights and data, visit Sensor Tower.
